As the Director of Media & Creative Content at the Council for Native Hawaiian Advancement, I oversaw the brand identity kit and rollout for the Nā Lei Aloha Lū‘au, a production at the Hyatt Regency Waikīkī Beach Resort & Spa.

Creative deliverables included identity kit, signage, social media graphics, digital and print ads, targeted emails, branded products for retail sale, as well as overseeing video spots and shooting/editing photos for promotion of the show.

For more information and to book tickets for this lū‘au, click here.

As the Director of Media & Creative Content at the Council for Native Hawaiian Advancement and in partnership with Karey Kapoi LLC, I oversaw the brand identity kit buildout and rollout of all print and digital deliverables for the Lahaina Festival, an activation that included three days of music, culture, and community support for Maui’s resilient spirit.

Click here to view the Lahaina Festival recap video.

As the Director of Media & Creative Content at the Council for Native Hawaiian Advancement, I designed and oversaw the rebrand and rollout of deliverables for HI STAGE, an event production company acquired by the org in 2024.

New brand touch points included printed deliverables like truck decals, warehouse signage, flyers, business cards, tv commercials, and an updated website.

View the latest HI STAGE commercial.

Art Director role for ALOHA Collection (with a focus on print design) included overseeing and providing constructive feedback to junior designers, managing project workflows and pre-press + production work, and communicating with outside printers. Tasked with producing a wide variety of custom printed pieces (environmental graphics and wayfinding signage) for wholesale tradeshows, retail and client store displays, and front facing events. Provided support in the digital space with style guide ideation, PR media kits, digital mockups, wholesale website creation, email designs, and website banner graphics for special events and sales/promotions.

ALOHA Collection x Kamehameha Schools ‘04 Fundraiser

I partnered with classmate Kahanu Fung to create custom artwork for a limited edition reversible tote, pouch, and mini hip pack. Modeled by classmates Mika Hirao-Solem, Delys Recca, and Maria Kanehailua.

To date, this is one of the most successful Kamehameha class fundraisers, with gross profits totaling $39,000.

Tori Richard / Kahala 1936, Honolulu, Hawaii

In-house graphic designer in charge of all pre-press, photoshoots, linesheets, lookbooks, production, layout and design of Tori Richard, Kahala Sportswear & TR subdivisions web and print deliverables.

Work performed as a consultant to Honolulu design firm Envision International. Customized series of vector graphics of Hawaiian plants for Westin Nanea Ocean Villas. 

Printed brochures for LCAD BFA & MFA programs.

Branding and photography for EnergyCo Protein Bar.

A pro-bono branding project for the Greater San Diego Whippet Association who requested a rebrand in 2021.

My design college Senior Thesis project: Branding kit for the Holomua Foundation, a concept non-profit organization with a focus on education Hawai‘iʻs young talent in the creative arts. This foundation would not only provide creative enrichment to keiki, but offer post high school scholarships for them to continue their education in creative arts fields.

The primary objective of this project was to create a brand identity kit as well along with branded touchpoints.

I look forward to the day that this foundation becomes a reality.

Work performed as a consultant to LA firm Monolith Collective.

Youngevity, Chula Vista, CA.

Coffee cup and label concepts designed exclusively for Youngevity.

Database Marketing Group, Irvine, CA.

In-house graphic designer working with design team on print deliverables for various client accounts.